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Rtown Redemption Industry News and Info




Free Self-Paced eLearning


Redemption Plus is excited to provide our customers with a resource center where you can access our library of eLearning at your convenience. These modules are designed to provide an introductory learning enviromnent for core redemption topics.


Free Upcoming Webinar

Register for our 3-part webinar series, 8 to Great: How Left-Brained Leaders Can Achieve Right-Brained Results, with guest presenter and award-winning author, MK Mueller.


Free registration*:


*You do need to register for all 3 sessions. Believe me, after the 1st one, you'll be excited to see what comes next!


New Learning Modules

    Links open a .pdf in new window.

  • Rethink and Refocus on Parties by Howard McAuliffe When is the last time you went to a stand alone arcade in the United States, a facility that relied on games to attract customers to the venue? The answer likely is "I haven’t in recent years."(view pdf)
  • Family Entertainment – What is the next evolution? by Howard McAuliffe "Why do you think that we can continue to grow crane and merchandiser sales in 2013, is this market segment growing?" This was a question posed during a year-end meeting by a co-worker who was rightly questioning assumption for 2013. This question led to a discussion about the family entertainment industry as a whole,  ...(view pdf)
  • Highend Merchandisers - Is there a limit? by Howard McAuliffe Over the last 10 years, there has been a trend towards operating merchandisers with high value prizes. Operators have without a doubt made good money from these machines, but the question continues to arise: “Is there a limit to the value of a price that an operator should put into a machine?”  ...(view pdf)
  • Keep Them Coming Back by George McAuliffe Since the first caveman turned to his wife and said “You know, Gladys, I’m getting sick of sitting around, looking at these three stone walls,” people have been searching for entertainment outside of their homes. The business of Out of Home Entertainment (lets call it OHE) has ebbed and flowed over the years based on trends, competition for time and attention, fresh ideas, stale ideas, fads and the general economic climate.  ...(view pdf)
  • Redemption: Art or Science by George McAuliffe Over the years we’ve heard the question many times- is redemption an art or a science? The “Art” is in the merchandise - having a good feel for what customers want, picking the right prizes, and presenting it attractively. The “Science” side starts with the numbers.  ...(view pdf)
  • Thinking Outside the Box: Differentiate Yourself by Howard McAuliffe Operating amusement games, whether on a route or in a center, is a time consuming job with lots of moving parts. There are customers to attend to, games to clean and fix, and increasing amounts of merchandise to fill machines and redemption counters. It can be comforting to settle into a routine to save time and limit distractions, but  ...(view pdf)
  • Minor Prizes in Merchandisers by Howard McAuliffe I have spent most of the last month visiting trade shows and customers and was surprised at how often I’d find minor prizes missing or poorly displayed in direct prize merchandisers. The items were hanging crooked or facing away from the customer, which makes the aesthetics of the game and, by extension, the game room less appealing.  ...(view pdf)
  • Clean, Safe, Fun by Howard McAuliffe I learned when I started in the family entertainment business that my job was to make sure our games were clean, safe, and fun. All top operators have facilities that meet all three of these criteria, but many fall short. Although everyone will agree that a facility should be clean, safe, and fun,  ...(view pdf)
  • Understanding Your Customer when Selecting Product Mix by Howard McAuliffe What information about your customer do you consider when selecting your product mix in your redemption counter and merchandiser machines? Almost everyone knows to consider the demographics of the customer, specifically age, ethnicity, sex, and socioeconomic status. However,  ...(view pdf)
  • The Redemption Value Equation by George McAuliffe All of us have been there in some way. You are driving home from an entertainment experience. It might be the movies, it might be an FEC. You’re thinking something like this: “I just dropped $XXX.00” in Y Hours. What did I get for it? Was it worth it?”  ...(view pdf)
  • Assessing Value in Your Product Mix by Howard McAuliffe What’s the most important factor in deciding what product to buy? Many people will say price, many will say quality, but the real answer is the product that will make the most money. This often isn’t the cheapest or the best quality. In this article,  ...(view pdf)
  • Game Planning by George McAuliffe There are a lot of moving parts in a redemption game room. It's helpful to consolidate them into "buckets" to help organize planning and management of those parts. In my seminars, I talk about "The [Redemption] Circle of Profitability" as including Game Management, Purchasing, Merchandising and Controls.  ...(view pdf)
  • What Drives Sales in an FEC by Howard McAuliffe What drives sales in an FEC? There is little argument these days that redemption, cranes, and merchandisers drive sales in profitable FECs. Over the last 20 years these categories have replaced video games as primary revenue drivers.  ...(view pdf)
  • Redemption and Game Room Profitability Series by Courtney Hunter This 3 part series details how to drive sales with an eye-catching redemption wall, how to make the most with your low ticket prizes, and how to maximize game room revenue.  ...(view pdf)
  • 10 Tips for Merchandising a Redemption Counter by Courtney HunterHave a look at 10 quick things to improve any redemption center...(view pdf)
  • Understanding Cost of Sales Increase the profitability of your game room by understanding cost of sales and how factors like prize mark up, ticket value, and game payout can impact your bottom line...(view pdf)
  • Family Fun Companies Interviewwith Jim ChapmanEffective family entertainment center marketing programs. Hot new redemption merchandise trends. The biggest mistake that family entertainment centers make in running their game room. Advantages of tickets versus ticketless game rooms. The optimal mix of redemption to video games. Criteria that make a great redemption game. ...(view more)
  • Pizza Today Interview with Jeremy WhiteKey trends emerging in the pizza industry. The biggest challenge facing pizza restaurants. How have large pizza chains that focus on family entertainment have changed the industry. Common mistakes that pizza operators make when running their business. Easy ways for pizza owners to improve their business. The hottest new pizza concepts. ...(view more)
 
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