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REDEMPTION PLUS ACQUIRES PINNACLE’S CRANE MERCHANDISE DIVISION
LENEXA, KS (June 11, 2007) – Redemption Plus, a value-added distributor of redemption and
incentive merchandise for the family entertainment and learning center markets, has acquired
the crane merchandise sales division of Pinnacle Entertainment Group Inc. This acquisition is the
latest step in the growing relationship between the companies; Redemption Plus previously
retained Pinnacle on a consulting basis to design and manage its Customer Success Program,
and Pinnacle’s principal, George McAuliffe, serves on the Redemption Plus management team
and is an investor in the company.
Pinnacle will continue to offer consulting services to the industry. “This was a logical next step in
our growing relationship with Redemption Plus,” said McAuliffe. “That relationship began with
Pinnacle as a customer almost ten years ago. In addition to the great merchandise, we were
constantly impressed by the Redemption Plus commitment to world class customer service and
by the complete redemption management program they offer. Ron Hill’s vision of a Customer
Success capability, essentially retaining us to offer operational consulting services to RPlus
customers, came next. Now, with the merger of our crane merchandise unit, the relationship is
stronger and deeper.”
This acquisition will also help increase Redemption Plus’ crane and merchandiser customer base,
as well as aid its continued growth. “Our strategic goal is to continually focus on making money
for our customers,” said Doug Stokes, Redemption Plus Vice President of Sales & Marketing. “The
Pinnacle acquisition allows us to add the operating expertise they’ve developed over the last 20
years to our crane and merchandiser team. Our customers, and the former Pinnacle customers
we now welcome, can look forward to us staying in front by providing great mixes, creative
solutions, and operating expertise.”
“We’re proud of our Customer Success Program, another industry first,” said Ron Hill, President
of Redemption Plus, “and the fact that we have a former customer leading it. We now have the
capability to provide operations consulting services based on individual customer needs. This
latest move allows us to bring that customer perspective to our crane and merchandiser mixes as
we grow that division.” |
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